New York Shitty Day Ender: The S & J Supply Marketing Strategy
When it comes to advertising the marketing wizards in our fair city seem to think bigger (and louder) is better. I could not disagree more. I have been deluged with enough jumbotrons advertising anything from booze to Hollywood’s latest craptastic opus to build up a certain level of resistance. Not unlike smallpox. If anyone in the advertising profession is reading this please take note:
- Going “bigger” in my mindset only shows a woeful lack of imagination on your part.
- Going “bigger” only makes me take note NOT to purchase the product you are shilling.
- Simply put, getting “in my face” only pisses me off.
- But a hand-written note on a humble piece of office paper asks me to get my face into something the ploy works smashingly.
CASE IN POINT: S & J Supply/Show Room on Union Avenue, Brooklyn 11211
As you can see there is no clear-cut indication as to what kind of wares this business is hawking.
But when confronted with marketing genius like the above I want to find out! Is this not the purpose of advertising? To pique a person’s curiosity?
Fuck Home Depot or Ace Hardware and their over-paid spin doctors! The next time I need a circular sander or the odd drill bit I’m going to S & J.
End.
Of.
Story.
Miss Heather
Williamsburg Street Art Du Jour: D.O.A.
From underneath The Brooklyn Queens Expressway at Leonard Street.
Miss Heather
North Brooklyn Photos Du Jour: Urban Fur
Kingsland Avenue
Manhattan Avenue
McCarren Park
Roebling Street
South 1st Street
South 2nd Street
Miss Heather
TODAY: A Couple of Art-Related Events For A Good Cause
Filed under: Williamsburg
First up, the Open Space Alliance for North Brooklyn and Woodshed Collective will be co-hosting a fund raiser at Public Assembly this evening starting at 8 o’clock. Here’s the 411 from their press release:
The 19th Annual North Brooklyn Talent Show, to be held at Public Assembly, in Williamsburg, April 22nd at 8pm. The evening will include a talent portion, running roughly from 8-11, to be followed by musical acts; entry is $10. In addition, both organizations will be providing information about programming for the upcoming summer season.
All proceeds go to benefit the Open Space Alliance for North Brooklyn and Woodshed Collective; two not-for-profit organizations devoted to accessible cultural programming.
Performers include: Grace McLean, Preston Martin, Dan Cozzens, Victoria Watson, Lauren Pabst, Behind the Façade, John Teufel, Jon Pack, Jason Kalter, Stumblebum, Mercury Landing and more.
The Open Space Alliance for North Brooklyn is a not-for-profit which, through fund raising and working with the community, elected officials and the New York City Parks & Recreation Department, furthers the restoration and preservation of the existing parks as well as the development of new parks in the Greenpoint/Williamsburg communities, weaving these several green spaces into a tapestry of parks as a resource for the people of New York City.
Woodshed Collective aims to entertain and provoke by creating a fully realized installation theater. Our work seeks to escape the traditional theater of performer and spectator, where one is on stage and the other sits quietly in the dark.
We celebrate the separation from cinema and television: claiming for theater the vital, immediate interaction between audience and event. Presenting our work free of charge, our goal is to increase access to theater in underserved communities.
North Brooklyn Talent Show
April 22, 2009 starting at 8:00 p.m.
Public Assembly
70 North 6 Street
Brooklyn, New York 11211
Next up, for those of you who are feeling more adventurous The Peoples Art, will be throwing an opening for an exhibition of art work entitled “Spectrums” featuring art by the students of the Horizon Academy at the Flushing Campus of CUNY Law School. Once again, here are the deets per their press release:
Join us for a very special, FREE event next Wednesday April 22, from 6-9PM at CUNY Law School. Spectrums is a one-night only exhibition of artwork from Horizon Academy (HA) on Rikers Island. HA is an alternative High School for 19 to 21 year old men while incarcerated. All proceeds from purchases will go to art supplies for the students and HA’s Artists-In-Residency Program, taught by Ronnye Hightower.
Spectrums will feature prominent guest speakers, live music, open mic, prizes and refreshments. This free reception is made possible by generous support from Pieper Bar Review.
The guest speakers include Principal Gloria M. Ortiz, who opened HA eleven years ago, and keynote speaker Marvin E. Schechter, Esq., a 30-year veteran attorney specializing in criminal defense. Both are Directors for Getting Out, and Staying Out (GOSO) a nonprofit organization dedicated to reducing the recidivism rate for 18-24 year old young men through purposeful education and directed employment.
The People’s Art is a new organization created by Noah W. Marmar and the Community Economic Development (CED) Clinic, within Main Street Legal Services at CUNY Law School. The People’s Art is committed to addressing recidivism through meaningful arts programming. This event marks the public launch for The People’s Art.
Spectrums
April 22, 2009 starting at 6:00 p.m.
CUNY School of Law at Queens College
65-21 Main St.
Flushing, New York 11367
And that’s all she wrote!
Miss Heather
Highlights From The Robot Monkey World Chimpionship: Part III
As promised, here is the third installment of live footage I shot from last weekend’s Robot Monkey World Chimpionship. This, the final segment, features the rules of the game, some good-natured shenanigans and four of Greenpoint’s finest businesses waging war against Williamsburg and in one case, each other:
- Brooklyn Standard Vs. Kellogg Diner
- Papasito’s Vs. Number 9 Lighting
- Dandelion Wine vs. t.b.d.
Once again Lily is in good form. They should make her a robot monkey coach. Seriously. Enjoy!
I suspect I speak for many who were present at this event when I say more such tournaments should be held. Bushwick against Williamsburg or Greenpoint immediately come to mind. Are you listening out there, Dan?
Miss Heather
Williamspoint Photos Du Jour: Question Of The Day
Manhattan Avenue
Wythe Avenue
Nassau Avenue
Kent Avenue
Maujer Street
QUESTION: What do you call a municipal government (and the people who elected it) when a year’s worth of rent on a two bedroom apartment in north Brooklyn meets— if not exceeds— the median income for family of four?
ANSWER: A disgrace.
Although quite a fuss has been raised over the glut of “luxury” apartments in my community (and the high vacancy rates which have come as a result), no one seems to have noticed the visible increase in homelessness that has come with it. Among the “benefits” Greenpoint was promised as a result of the new zoning were park space and affordable housing. As of April 22, 2009 we have received neither. Instead we have been saddled with a colossal number of empty lots, vacant properties and half-finished “nondos” while more people and more people are finding themselves on the streets.
Am I the only person who is angered by this?
Miss Heather
Williamsburg Photo Du Jour: Half Nader
Filed under: Williamsburg
From Meeker Avenue.
Miss Heather
Fear And Loathing On Manhattan Avenue
Filed under: Greenpoint Magic
Not since I was knee-high to Willie Horton have I seen an advertisement that so flagrantly plays upon race, gender and class anxiety. Way to go Williamsburg Brazilian Jiu-Jitsu, you’d make Lee Atwater proud!
Miss Heather
P.S.: This one isn’t much better.
2009 Robot Monkey World Chimpionship: And The Winner Is…
Number 9.
Man oh Manischewitz was the Williamsburg versus Greenpoint robot battle fierce last night! Greenpoint’s very own Dandelion Wine* made it to the quarter finals but alas 11211 prevailed. Follows is a slide show of the event for your Sunday morning entertainment. Enjoy!
More video footage will be forthcoming later today— because you know what they say:
It doesn’t matter if you win or lose, it’s how you play the game.
And let’s just say the game was played very interestingly.
Miss Heather
*Who will be featured in today’s New York Times. Mazel Tov!
P.S.: In somewhat-related news those of you who have been wondering what’s up with this lot next door to t.b.d.
It is no longer available. The owner of t.b.d signed a lease two weeks ago and they are creating an outdoor garden/annex. I have it per a very reliable source it will be up and running Memorial Day weekend. So mark your calendar!
Southside Photo Du Jour: Mindspring
Filed under: Williamsburg
From Rodney Street.
Miss Heather
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