Quicklink: DNA.info

I damned near shot beer out of my nose when I read this corker. I do not think I need to explain why: the first line of this tome pretty much says it all. Nonetheless, I do feel compelled to reiterate the “Schwick” is actually not located in Bushwick. It is in East Williamsburg. It would appear DNA.info is not the only one who has has made note of this.

Uh oh.

OUCH!

But of course we all know the “Bushwick” brand is much edgier— and by “edgier” I mean lucrative. So they’re gonna roll with it. Geography be damned! Hell, if even Vogue has jumped on the Bushwick bandwagon you know someone fearful of Boca Raton will make the journey to north Brooklyn’s “hinterlands”. What’s more, they’ll consider themselves “brave” for having had the experience.

The Shwick: It’s Bushwick, curated, so you do not have to deal with people outside your age group, race or class!

You know, the very folks who made this community worth visiting in the first place. Who wants that?