Great Moments In Real Estate Advertising: Pardon Our Appearance

One thing that always gives me a chuckle is some of the florid and occasionally downright pompous ad copy our real estate friends use to describe their product. Take the following, for example.

Did I just read ECO-INDULGENT?

I said to Mister Heather as I walked by this site. To wit he noted that getting gold certification was no small achievement. I assured him that I too thought this was pretty cool. BUT…

when there’s a rather large SUV idling directly underneath said signage touting eco-friendliness it sort of subverts the message, if you know what I mean.

Miss Heather