Great Moments In Marketing: Special Flatbush/Ditmas Park Edition

This example of marketing savvy comes courtesy of my friend down at Flatbush Gardener. He writes:

There’s more story behind the photo, too. As soon as I stood in front to take a picture, the (presumed) owner came out, with two or three of his staff. He wanted to know what I was doing. Not aggressive at all, just seemed concerned. I told him I was taking a picture of his sign.

Owner: What are you doing?
Me: Taking a picture of your sign.
Owner: Why?
Me: You know it’s misspelled, right? It’s supposed to be “Taliban”, right?
Owner: Are you going to get me in trouble?
Me: I don’t see why.

I went on to explain that I already had a “Taliban scarf” – what I
know as a keffiyah – I just wasn’t wearing it at the time.

Owner: What color is it?
Me: Red.
Owner: I have lots of colors inside.
Me: I know, I saw the sign (pointing to the sign that says “More colors inside”!)
Owner: Come inside.
Me: I don’t need another one right now.
Owner: Come inside.
Me: [Thinking there is some non-zero danger of being recruited for something] Another time.

The sign is still up.

Say what you will about this chap’s advertising prowess (or lack thereof), it’s still better than this or this.

Miss Heather