Great Moments In Product Placement: Sephora Smackdown

April 14, 2009 by missheather
Filed under: Crosstown Local, Greenpoint Magic

Those of you who have read this blog over the years probably have deduced that I am a feminist. This is true. But unlike some of my sisters I also sport a sense of humor. Riding the G train demands a certain appreciation for the absurd. In short, the Crosstown Local would probably make Franz Kafka, Kurt Vonnegut and George Orwell— rock stars in my literary universe— chuckle. Which brings me back to the above advertisement.

Are you ready for a fateful encounter on the subway?

This advertisement from Sephora asks— in the hope of playing upon a woman’s insecurity about her personal appearance. On the G train. A subway line I can assure you is laden with sexy beasts of the male variety. NOT.

After some careful consideration I created the following rebuttal via a PowerPoint flow chart. A medium specifically designed to be digested by idiots with a short attention span: not unlike what the wizards behind Sephora’s advertisement had in mind. Simply less sexy. That’s the G train way.