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Culture on the Cheap
Marketing To Hipsters: A Primer
1. Be sure to incorporate an iconic image of the “cool hipster dad” in your ad campaign.
2. Your proud hipster papa simply MUST close with a snarky remark.
3. Take care to thoroughly saturate subway stations along Crosstown Local with your advertising.
4. But don’t stop there: saturate the trains as well. That way they will have no other choice than to pay attention to your message. The longer the delay or the later at night, the more likely living in Downtown Brooklyn will seem like a good idea. Right?
5. Oh yeah, and incorporate the word “hip” AS MUCH AS POSSIBLE. They love praise!
Now if you don’t mind I need to throw up.
Miss Heather
Comments
2 Comments on Marketing To Hipsters: A Primer
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rheingold on
Mon, 17th Nov 2008 3:37 pm
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al oof on
Tue, 18th Nov 2008 1:22 am
Are hipsters recession(depression)-proof? From the looks of this thing (and gazing at Greenpoint rental prices from afar) it looks like. But I’d be interested to hear from those with an ear closer to the ground…
you can’t go by rental prices. it’ll take a few months for landlords to realize they’ll have to lower rents. their apartments’ll have to sit empty a little. and it’s not like my rent is going to go down now if i don’t move, you know? so it’ll still sound expensive when i tell you my rent.
that all said, i saw an ad on tv (bravo, during law and order: criminal intent) for The Edge. on tv! it kind of freaked me out.
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